Andrews lesson

In preparation for us to start our own project, we had a play with paints, inks and other arty instruments, to get out creative juices flowing. We produced two a3 pieces of just prue experimentation, with colours, textures and layout etc. Below is my two.

I used ink, charcoal, chalk and crayons in the one above.

I used paint, ink, crayons and tissue paper for texture in the one above and below.

Existing brand ideas

I have done some internet research into already existing brands, that I may like to do as my chosen alcoholic drink. I first began with ones I like as I would have a connection/interest already in those brands and then thought of expensive or more unusual brands as I wanted to look at drinks with interesting, exculsive, and different bottles as well as the more common ones.

• Malibu
• Baileys
• Lucky Buddha
• Lemon Cello
• Champagne (Veuve Clicquot, DomPerignon.)
• Tequila normal and Platinum and white gold Tequila.
• Pims
• Cider (pear)
• Wines (White or Rose)
• Sminoff
• Bacardi
• Squirrel Beer

Squirrel beer, I saw a article about it in the newspaper and it intrigued me, it is so out there and unusual, really one of a kind. It is said to be the strongest beer and most expensive beer in the world, costing around £5oo per bottle and bizarrely enough served in a dead animal. Only 12 bottles have ever ben made, seven offered inside a stuffed stoat, four in a grey squirrel and one in a hare!

Platinum and white gold Tequila was another one with a unusual bottle, costing a whopping £225,000! It is created out of 100% Agave liquid and aged for six years. Also for those who can't afford the rather extravagant price tag the organisation also sells Gold and Platinum bottles for £15o,00 and the Silver and Gold for £25,000.

These two brads are very interesting to look and learn about however, for me and this project they just come with to much of a pricey price tag! I need to think of my target audience, and these two really only aim at one in particular, the rich! I would like a product with a more diverse price range to make it more affordable to a wider target group. Never the less they are both very flamboyant and lavish products that have been very weel thought out.

Below are some of the bottles of the the drink I listed.

Handmade

I am going to create a piece of design which will form a new advertising campaign of a branded alcoholic drink of my choice. In order to create this design work, I will start with traditional media and use my results from that to create the next stage in the development, bringing in handmade elements through digital manipulation, in order to create a full blown moving image advert which will be rendered as a movie for presentation to a client on a DVD and made ready for use on a smart phone or portable device. I will also need to create a bill board poster and a full page magazine advert as design as part of your advertising campaign.