Existing brand ideas

I have done some internet research into already existing brands, that I may like to do as my chosen alcoholic drink. I first began with ones I like as I would have a connection/interest already in those brands and then thought of expensive or more unusual brands as I wanted to look at drinks with interesting, exculsive, and different bottles as well as the more common ones.

• Malibu
• Baileys
• Lucky Buddha
• Lemon Cello
• Champagne (Veuve Clicquot, DomPerignon.)
• Tequila normal and Platinum and white gold Tequila.
• Pims
• Cider (pear)
• Wines (White or Rose)
• Sminoff
• Bacardi
• Squirrel Beer

Squirrel beer, I saw a article about it in the newspaper and it intrigued me, it is so out there and unusual, really one of a kind. It is said to be the strongest beer and most expensive beer in the world, costing around £5oo per bottle and bizarrely enough served in a dead animal. Only 12 bottles have ever ben made, seven offered inside a stuffed stoat, four in a grey squirrel and one in a hare!

Platinum and white gold Tequila was another one with a unusual bottle, costing a whopping £225,000! It is created out of 100% Agave liquid and aged for six years. Also for those who can't afford the rather extravagant price tag the organisation also sells Gold and Platinum bottles for £15o,00 and the Silver and Gold for £25,000.

These two brads are very interesting to look and learn about however, for me and this project they just come with to much of a pricey price tag! I need to think of my target audience, and these two really only aim at one in particular, the rich! I would like a product with a more diverse price range to make it more affordable to a wider target group. Never the less they are both very flamboyant and lavish products that have been very weel thought out.

Below are some of the bottles of the the drink I listed.