Priceing

I looked at various cereal's and their prices, they all seemed to range between £1.20 and £3.oo, the ones at the top end of the scale are Alpen and cereal's that include more ingredients for example dried fruit. Most of the children's cereal's fall on the £1.90 price bracket. I have decided that if I was going to compete with these cereal's mine would need to be of a similar price. I decided that I wanted to price mine at £1.90, so it is able to compete with the rest of the children's market.